'Elon Musk’s social media platform, X, on Tuesday sued a global advertising alliance and several major companies, including Unilever, Mars and CVS Health, accusing them of unlawfully conspiring to shun the social network and intentionally causing it to lose revenue.' https://www.theguardian.com/technology/article/2024/aug/06/elon-musk-x-advertising-lawsuit-antitrust This seems like a strange legal action. There are good reasons why advertisers are shunning X - including the risk of brand damage stemming from the lack of effective moderation. It is doubtful that you could compel advertisers to advertise on your platform.
#uslaw #advertising